If you’re into data, you’ll love Sources. A new product from Segment, Sources cobbles together info from various, disparate sources and cobbles it together in an easily digestible format.
The team is also planning to integrate Google Adwords, Facebook Ads and MySQL in the near future.
Data can also be manipulated into charts to better illustrate how an ad campaign is working, or where problems in your flow currently pop up (just how many of those Zendesk tickets are because people can’t figure out your online checkout process?).
With so many different data portals, Sources also gives you insight on how entire programs are performing. An email campaign may complement an in-app initiative, but figuring out how it’s all working for the business can be tough.
Sources is available now.