The New York Times is reporting that Pandora — with guidance from Morgan Stanley — is currently having preliminary discussions about positioning itself for an acquisition. No potential buyers were named.
It’s an interesting bit of news, if true. While its stock is down 60 percent since October 2015, Pandora has recently purchased technology from the now-shuttered Rdio and bought Ticketfly to sell concert tickets directly to users.
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While those two moves were believed to position Pandora as a more attractive option for streaming music fans, they could have been to bolster Pandora’s sale price to potential suitors.
Because talks are confidential, nobody from Pandora is willing to talk on the record, so we’re not sure what (if anything) is true here. Still, don’t be surprised if Pandora ends up a service found inside another streaming app.
➤ Pandora Is Said to Have Held Talks About Selling Itself [The New York Times]