Previously, the maximum length for video ads was 30 seconds, which Instagram had just changed in September from the then-maximum, 15 seconds.
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One of the first ads features everyone’s favorite whipping boy, Drake, in a T-Mobile extension of its own Super Bowl commercial. Warner Brothers is also set to air a 60 second ad for its new film, ‘How to Be Single.’
The move follows the aforementioned switch to a 30 second max length in September, an update which also saw its ads platform going global, with launches in more than 30 new countries.
Facebook, it seems, is finally getting serious about monetizing its 400 million active Instagram users.