Nielsen announced today that its ‘Twitter TV Ratings’ service is expanding to Facebook and dropping the moniker in exchange for a new platform, ‘Social Content Ratings.’
Nielsen was the first solution that used Twitter to attempt to apply a metric for viewer demographic, by searching for social media signals pertaining to specific programming. Its new service will better monitor social media conversations by adding Facebook to the mix.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Instagram is another planned addition, although no date has been set for when we might see the integration.
Measurement is said to include posts, retweets, likes and shares on Twitter and Facebook as well as more advanced stats such as reach and demographic data.
The expanded ratings are slated to be made available commercially in the first half of 2016 in markets that currently use its Twitter TV Ratings (US, Mexico, Australia, Italy).