The lawsuit revolves around Fitbit’s heart rate tracking, which is said to be innacurate “by a wide margin.” During periods of intense workouts, users are claiming the issue is especially bad.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Perhaps more to the point, Fitbit allegedly refused to issue refunds for faulty devices. In a statement, Fitbit is vehemently denying any wrongdoing, saying it “strongly disagrees with the statements made in the complaint and plans to vigorously defend the lawsuit:”
PurePulse [Fitbit’s proprietary heart rate tech] provides better overall heart rate tracking than cardio machines at the gym, as it tracks your heart rate continuously even while you’re not at the gym or working out. But it’s also important to note that Fitbit trackers are designed to provide meaningful data to our users to help them reach their health and fitness goals, and are not intended to be scientific or medical devices.
It’s the latest headache for Fitbit, which was once sued for it’s rash-inducing wristbands. The ho-hum response to its Blaze fitness band — in addition to this new lawsuit — could spell trouble for the company moving forward.