LinkedIn is working harder to send you less email with new Air Traffic Controller tool

LinkedIn is working harder to send you less email with new Air Traffic Controller tool

LinkedIn began work on cutting down your email load a few months ago. Now, the company has a new email and notification platform called Air Traffic Controller (ATC) to distill notifications even more.

According to LinkedIn, ATC will address three common complaints: volume, frequency and quality.

It has already cut the amount of email you get by roughly 50 percent, but ATC will let LinkedIn know when you’re logged in so you don’t get emails about stuff you’re probably already seeing.

There will also be daily and monthly limits on on emails, where you’ll “receive notifications that are most important to you on the channel that you prefer.”

LinkedIn was a bit opaque about what changes ATC will bring for the quality of emails we see, only saying it will provide “more information to help us understand your preferences so we can deliver quality content and the right experience, according to your activity on LinkedIn.”

The aim is a better, more personalized experience on LinkedIn — or at least getting you to unmark LinkedIn emails as spam.

Sending less email is just the beginning [LinkedIn]

Read next: Apple will hold global 'Tech Talks' to help developers build great apps for Apple TV