Alibaba is the biggest retailer in China and needs no introduction there. However, up until recently, people outside the US and China had few interactions with the company. It now wants to change that and show the rest of the world its vision.
The new portal went live at the same time as the company’s annual report and contains content like letters from executive chairman Jack Ma and CEO Daniel Zhang and videos that seek to define the company’s culture and show how it’s ready to face the global market.
The site also highlights China’s market opportunities, with stories of how various entrepreneurs and consumers in the country are using Alibaba platforms to reach a large national audience.