Say hello to Amazon Stream, a Pinterest-like endless shopping experience

Amazon Stream mobile
Credit: TNW

It appears that Amazon has been working on a new shopping experience based on pinboards. Stream tempts you with an endless list of products for men, women and the home, in an easy-to-browse format.

The products shown are all sponsored, said to be updated daily and only list their prices. You do have an option to save items to your wishlist, but they stay separate from your standard Amazon wishlist.

Amazon Stream screen

That’s really all there is to it at this point. Amazon doesn’t seem to have shared additional info via a press release, as it usually does. The company also doesn’t yet mention Stream in its sponsored ad placement options.

Is it worth checking out? Well, at present, Stream doesn’t much more than clothing, home furnishing and household utilities. You can filter only by ‘Men’ and ‘Women’ and products don’t even display ratings or seller info.

Amazon Stream

If you’re used to Amazon’s traditional desktop shopping experience, you might find Stream to be lacking in most departments. However, it could make sense on smaller devices.

Shoppers might enjoy quickly going through hundreds of items just by scrolling through Stream’s daily offerings on their phones and tablets, and the minimalist interface is great for browsing on the couch.

We’ve contacted Amazon to find out more and will update this post when we hear back.

➤ Amazon Stream

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