The next time you search via Google on your smartphone or tablet, you may see Twitter content as well as traditional search results.
Starting today, Google will be working tweets into search, but only for mobile. Google search results will show real-time results from Twitter, which will be separated from news content using Google’s familiar card-based format.
“It's both terrifyingly interesting and interestingly terrifying”
According to VICE, TNW Conference is quite the event
Tweets via search isn’t surprising; in February, Twitter CEO Dick Costolo mentioned the partnership in an earnings call, but offered up no details on how it would work.
Searching for a celebrity or public figure may provide their recent tweets. If you search for a topic using a hashtag, you may see popular tweets about it or a link to real-time posts populating on Twitter. You can view results in-app, or on the mobile web version of Twitter.
Twitter results will initially be launched in English for the iOS and Android Google app, with support for mobile browsers rolling out gradually. Google promises broader language support and a desktop version in the future.
➤ Tweets take flight in the Google app [Google]