Starting today, the company is allowing advertisers to show ads to 2 million websites utilizing Google Display Network ads. All advertisers need to do is enable an option called “targeting optimization” which automatically expands your ad.
According to the company, early testers saw install volume rise by 28 percent on average thanks to the increased reach.
It’s also expanding the ads further to allow video app promo ads, which can be shown in-app to Android and iOS users for “richer and more engaging content.” They appear as full-screen style advertisements with a video player, along with a button to install the app.
Google says that one app developer saw a 10 percent higher install rate utilizing video.
➤ Drive more app installs with higher lifetime value [Inside AdWords]