Amazon has just opened a store on Tmall, an online marketplace for shoppers in China, owned by the company’s Asian rival Alibaba. It’s selling imported food, shoes, toys and kitchenware in a bid to grow the company’s business overseas.
Outside the US, Amazon’s business comes mainly from the UK, Germany and Japan. International sales counted for only 38 percent of the the company’s revenue last year.
Amazon already has a Chinese-language shopfront, but hasn’t enjoyed tremendous sales through it. With its new store in China, it will be able to compete in a market that is expected to grow beyond $1 trillion by 2018.