Google now converts Flash ads to HTML5 automatically

Google now converts Flash ads to HTML5 automatically

Google is about to make Web ads a little less annoying. Starting today, the company will automatically convert Flash campaigns to HTML5.

Campaigns will automatically be switched over to HTML5 when uploaded through AdWords, AdWords Editor or some third party tools. Although not all ads can be converted, the change should still affect a large portion of new campaigns. You can test whether your ad was converted by checking for impressions on tablets and mobile devices.

Google first suggested it would begin auto-converting ads back in September, in a move to make Web content accessible to all devices. It’s in line with the shift towards greater content consumption on mobile; last month the company began defaulting YouTube to HTML5 on all devices.

Google Ads via VentureBeat

Read next: You're more likely to read this article because the headline contains the word ‘iPhone’

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.