Apple is highlighting games without in-app purchases in the App Store

Freemium games are bittersweet. Sure, you get to start playing for free, but if you want to do well at all or gain extra features, chances are you’ll have to spend money on upgrades or extras.

That can be annoying, and it seems Apple thinks so too; MacStories spotted a new game category that highlights “Pay Once & Play” content. Basically, these are games that come without any extra purchases or DLC, just like the good old days.

It’s a welcome move; while DLC can add longevity to a title, excessively incorporating it can also be deceptive to users who expect to pay a certain amount of money for a title. The change is currently only visible in the UK app store, but we wouldn’t be surprised to see it in other regions soon.

➤ Apple Promoting “Great Games with No In-App Purchases” on App Store Front Page [MacStories]