Ex-Hulu CEO unveils Vessel, a video subscription service featuring YouTube stars

Ex-Hulu CEO unveils Vessel, a video subscription service featuring YouTube stars

After departing from Hulu back in Q1 of 2013, former CEO Jason Kilar has unveiled his latest project: Vessel, a video subscription service featuring content creators and media brands.

The service is aimed toward viewers who follow YouTube stars and other internet personalities like Marcus Butler, Ingrid Nilsen and Shawn Dawson. Actor Alec Baldwin has also reportedly agreed to produce a Web series titled “Love Ride,” where he’ll dish relationship advice for couples during their taxi ride together.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

The subscription service will launch in early 2015 as a two-tier service: an ad-supported free version and a $2.99 monthly subscription for fewer ads and early access to the latest content. Although the site does not promise exclusive content, it is pushing to release content at least 72 hours before other sites.


In addition to original content from Web stars and brands, Vessel will also aggregate videos from popular media sites like CollegeHumor, Buzzfeed and Funny or Die.

While you can’t watch any videos on Vessel just yet, the site has officially launched to attract content creators looking for an alternative outlet to YouTube, which reportedly takes around 45 percent of ad revenue generated by the vloggers’ videos.

Vessel is expected to launch as both a Web service and mobile app.

Read next: Facebook's Rooms app gets a curated 'Explore' feature

Here's some more distraction