The service is aimed toward viewers who follow YouTube stars and other internet personalities like Marcus Butler, Ingrid Nilsen and Shawn Dawson. Actor Alec Baldwin has also reportedly agreed to produce a Web series titled “Love Ride,” where he’ll dish relationship advice for couples during their taxi ride together.
The subscription service will launch in early 2015 as a two-tier service: an ad-supported free version and a $2.99 monthly subscription for fewer ads and early access to the latest content. Although the site does not promise exclusive content, it is pushing to release content at least 72 hours before other sites.
In addition to original content from Web stars and brands, Vessel will also aggregate videos from popular media sites like CollegeHumor, Buzzfeed and Funny or Die.
While you can’t watch any videos on Vessel just yet, the site has officially launched to attract content creators looking for an alternative outlet to YouTube, which reportedly takes around 45 percent of ad revenue generated by the vloggers’ videos.
Vessel is expected to launch as both a Web service and mobile app.