Let’s take a break from all the bad Uber news recently to look at something positive, for a change. The company today announced a partnership with the No Kid Hungry charity, allowing riders in the US to donate to the cause through Uber’s platform this week.
As of today, riders can tap a “Donate” option at the bottom of their screen when ordering a cab, after which they will be charged an additional $5 as a donation.
The option is currently available in 100 cities today and tomorrow. Additionally, the company is hosting an UberLUNCH event across the country on Thursday and an UberCHEF program (in Boston, Chicago, DC and Seattle) on Friday will go directly to No Kid Hungry.
Though one could assume Uber is simply trying to recover its image after trouble with questionable behavior from executives and bans in several cities, it is nevertheless the holiday season, so it’s nice to see the company making some moves towards positive causes.
It’s also the first time Uber has offered a way for riders to donate to a cause – we wouldn’t be surprised to see the option come up again for future holidays and charitable promotions.
➤ Working together to drive out childhood hunger [Uber Blog]