There’s a routine for modern holiday shopping in the US: either you line up outside stores at crazy hours for Black Friday deals, or you wait until ‘Cyber Monday’ if you don’t feel like waiting out in the cold.
This year though, Amazon is shaking things up – they’re starting their holiday sales a whole week early. Beginning tomorrow, Amazon will be adding new lightning deals as frequently as every ten minutes until the end of actual Black Friday on November 29. Prime members get access to deals 30 minutes early.
Still, it seems like Amazon is savings its biggest deals for last, with three ‘Deals of the Day’ on both Thanksgiving and Black Friday itself, so it’s worth keeping an eye on the site’s dedicated Black Friday page.