Google just announced it is bringing a new domain name to the Web: .SOY. Not to be confused with the popular vegetarian alternative to meat, the new domain means “I am” in Spanish, and is intended to be used for Latino “identity and expression”.
The company has also set up a sort of central hub for the domain, iam.soy, where you can find out more about the new sites with the domain, check domain availability and then purchase from name registrar partners it if you want.
This follows other recent news of custom top-level domains, such as the new .NYC domains. If you’re looking to create a website catering to Latino audiences, it should be worth a look.