The deal is a quick turnaround for Eventjoy, which just launched this spring. The company will help Ticketmaster compete with upstart Eventbrite for the independent event space. Live Nation CEO Michael Rapino put it this way:
We’re always looking to expand Ticketmaster into ticketing segments that we believe our leading brand and expertise can have a meaningful impact. The DIY space is one where we think Eventjoy’s leading mobile-first solution can be combined with the scale of our platform and distribution capabilities to deliver fans the best proposition in the market.
Eventjoy made its ticketing service free in May, with an aim to earn money through premium services for organizers instead of taking a direct cut from ticket sales. In June, the company launched a dedicated app for event organizers.
Image credit: Matt Cardy / Getty Images
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