Snapchat has earned the favor of the coveted teen demographic, but can it turn engagement into money? The Wall Street Journal reports that the startup is in talks to launch Snapchat Discovery, a service that would partner with media companies and brands to serve video content and ads.
Sources told the paper that Snapchat is aiming to launch the feature in November. The new product would use the same interaction of holding your finger on the screen to play content, except instead of user-generated photos and videos, it could be an article or a TV show. The Journal even mentioned movies, but continuously tapping my screen for two hours sounds like a huge pain.
Up until now, Snapchat has largely been focused on growing its user base, but the company is stable enough to begin pursuing revenue opportunities. If it wants to keep pushing multi-billion dollar valuations, Snapchat needs to demonstrate a viable business model.