Twitch now lets broadcasters notify YouTube viewers when they’re streaming live

Twitch announced today a new Live Annotations feature for YouTube that will let game broadcasters add a real-time notification to their YouTube videos when they’re live. The tie-in comes as a boon for Twitch creators, as it enables them to drive traffic to their live streams from their YouTube archives.

Twitch already supports Twitter and Facebook notifications for new broadcasts. Users can turn on the feature by connecting their YouTube account and opting in to it in the Connections page of the Settings section. The notification queues up behind existing scheduled promotions and annotations.

The new collaboration between YouTube and Twitch is bound to fuel speculation of a pending acquisition. Last month, The Wall Street Journal claimed that Google was looking to buy Twitch for as much as $1 billion.

Twitch Live Annotations for YouTube