Inbound marketing firm Moz opens its analytics product to the public [Update]

Inbound marketing firm Moz opens its analytics product to the public [Update]

Inbound marketing service Moz opened up its analytics product to the general public today, more than five months after the start of its private beta program. The company tells us that more than 80,000 users have been given access to Moz Analytics, which lets marketers track marketing activity across social, content, search, and brands. Today’s launch helps to usher Moz’s reputation away from being an SEO firm to one that enables companies to manage their complete marketing data.

Moz Analytics is actually a refresh of the company’s SEOmoz PRO product, but it’s more than just a name-change following the brand update in May. The company says that it’s a “drastic shift” that it hopes will help its customers better adapt to the changing landscape of Internet marketing.

The newest product in Moz’s arsenal includes a dashboard in a similar fashion to Google Analytics. Users can track traffic generated to their website, how many people have been mentioning their company online, the influence of their content, and which of their properties consumers are giving more of their attention to.

Broken up into several sections, users will be able to dissect how effective their marketing campaigns are. Moz Analytics details a company’s search, social, and referral traffic.

Plans to use the new software start out at $99 per month, which lets you monitor five campaigns at a time, 300 keywords, and 50,000 crawled pages. Users can add up to 15 social accounts.

Photo credit: Moz

Read next: Mobile ads on the rise: US advertisers spent $3b in first half of 2013, up 60% on last year