This article was published on August 21, 2013

Onavo launches Acquisition Insights to help developers analyze which advertising tools drive app downloads


Onavo launches Acquisition Insights to help developers analyze which advertising tools drive app downloads

Onavo, a startup that offers iOS and Android users a suite of apps to protect their information and track data usage online, is launching a new tool for app creators and marketers called Acquisition Insights.

It forms part of Onavo Insights, a group of tools built specifically for developers that leverage the data sent to Onavo by its iOS and Android app users. The new feature covers mobile advertising specifically, through a browser-based dashboard that visualizes the performance of thousands of apps across North America and Europe.

Users can search for a specific app and see exactly which advertising campaigns and platforms are driving downloads. Developers can also see whether the app was found naturally or though a promotional tool, such as an online ad network.

➤ Onavo Insights

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Onavo_Google

Image credit: Justin Sullivan / Getty Images

Get the TNW newsletter

Get the most important tech news in your inbox each week.