Travel activity marketplace Peek is launching today in Las Vegas, its latest city in the US. Home to one of the country’s largest market for activities, Peek covers attractions on the Strip, other parts of the city and the Mojave Desert.
When arriving at a destination like Las Vegas, being able to find something to do besides gambling can be pretty difficult — often because you’re overwhelmed by the experience. Peek aims to take that stress away from your travel/visit by consolidating most of the activities around the area on one simple page. Now, users can choose activities based on whether not they’re feeling adventurous, or if they’re looking for something specific such as a journey off the beaten track, a round day tour, family-friendly excursions, or those things that cater towards bachelor/bachelorette parties.
Activities found in Peek are not centered around the Strip, perhaps the most famous part of Sin City. Rather, it includes the surrounding areas like the Grand Canyon, Hoover Dam, Red Rock Canyon, Zion National Park, Death Valley, Area 51, and Lake Mead.
Perhaps noteworthy is how Peek will compete against the official Las Vegas Convention and Visitors Authority. While the tourism organization is most likely supportive of efforts to help bring more people to the city, its Las Vegas website is also a huge receiver of traffic. But, the organization’s website, doesn’t categorize its attractions based on the purpose of your trip.
What could be advantageous here is Peek’s Perfect Day builder, which allows users to craft their own vision of what they would do in the city for one special day. If you’re a foodie, perhaps visiting some of the most exquisite restaurants on and off the Strip would be worth doing. Likewise, if you’re an outdoor adventurer, you might be inclined to share places you could go to maximize the experience and make efficient use of your time.
This is the latest addition for Peek after adding New York, Miami, and Orlando last April. The company is certainly wasting no time in bringing its travel service to the most popular cities in the US — it is planning on future expansions to Philadelphia and Washington, DC later this summer. However, while it is quickly growing, it still needs to find ways to separate itself from competitors like Vayable and Gidsy, two marketplaces that already have established themselves in Sin City.
The company has raised $1.4 million in funding from Twitter and Square co-founder Jack Dorsey, Google’s Eric Schmidt, SV Angel, and Khosla Ventures.
Photo credit: Bruce Bennett/Getty Images
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