Mastercard partners with e-commerce platform FiftyOne to take US Black Friday deals global

Mastercard partners with e-commerce platform FiftyOne to take US Black Friday deals global

E-commerce solutions provider FiftyOne has announced a new partnership with MasterCard today, offering global cardholders exclusive shopping deals from merchants based in the United States.

The deal has been designed to coincide with Black Friday and Cyber Monday, two days renowned for cut price deals and general shopping mayhem. It will go live on Thanksgiving Day however, giving customers outside of the United States a good chance of claiming a good bargain.

Customers will be able to use their own local currency to make purchases – so no major headaches with currency conversions or delays – and deliveries will arrive with “no incremental fees”, according to the two companies.

Michael DeSimone, CEO of FiftyOne, said: “Retailers rely on FiftyOne to extend their brands and online stores into international markets and help them drive sales and grow share. Through our partnership with MasterCard, our roster of iconic U.S. retailers will be able to reach the MasterCard network of millions of international cardholders with exclusive deals and promotions.”

Consumers can use the code MC51 when paying with a MasterCard to become applicable for exclusive offers, including free and and discounted shipping, reduced prices and free returns.

Top brands involved in the scheme include Aéropostale, Bloomingdale’s, Eileen Fisher, Guitar Center, J.Crew, Lane Bryant, Macy’s, The Children’s Place and Tommy Bahama, among others.

The scheme will run from November 22 to December 10, and is available for cardholders in the folowing countries; Australia, Canada, China, Colombia, Dominican Republic, Hong Kong, India, Japan, Mexico, Russia, Singapore, South Africa, UAE and the United Kingdom.

It follows an announcement, made by FiftyOne yesterday, which revealed that it would be supporting PayPal payments in 18 additional currencies around the world. The company operates a technology and services platform that enables U.S. retailers to transact with customers in more than 100 countries worldwide.

Image Credit: NICHOLAS KAMM/AFP/Getty Images

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