Dwarfed by the Nexus 7, Amazon’s Kindle Fire HD picks up 11% of its line’s web market share

Dwarfed by the Nexus 7, Amazon’s Kindle Fire HD picks up 11% of its line’s web market share ...

Hey, you have to start somewhere. According to analysis by Chitika of ad impressions, in terms of web market share, a leading indicator of device market share, the Kindle Fire HD now represents just over one tenth of the total Kindle Fire market share, clocking in with a tally of 11%.

Given that the device has been on the market for less than two weeks, and is competing with the Fire’s install base that it has had a year to build, the figure isn’t shabby.

However, when you stack the two devices up against Google’s popular Nexus 7 tablet, a different tale starts to be told:

In case you were wondering what the ratio is of Kindle Fire HD web traffic is, we turn to WolframAlpha:

Now, every device has a slightly different use pattern, and I suspect that people spend a good deal more time reading ebooks on the Fire than on the Nexus 7, meaning that Nexus 7 usage may tilt more heavily towards web browsing; I can’t prove that, but would bet that it’s a correct guess.

Thus, the graphs are skewed. However, even accounting for that tilt, it’s not hard to see how dominant Google’s device is in terms of current effective market share. The Fire HD could lead to increased web presence by the Amazon line, however. This is exceptionally back of the envelope, but it appears that when compared to the regular Kindle Fire and Nexus 7, the Kindle Fire HD punches slightly above its expected 11% weight; this is to say that the data could indicate that owners of the Fired HD browse more than the Fire regular.

For now, you can take it to the bank that the Fire HD is moving units.

Top Image Credit: Ben Watts

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