San Francisco-based mobile ad startup Chartboost has been plying its trade for a little more than a year now, helping mobile game publishers increase their revenues by making it easier to manage their in-game advertising.
In a nutshell, Chartboost is a platform for internal cross-promotion, direct cross-promotion with other apps, or for promoting across a wider network. So, if you are already in the charts, you can use Chartboost to promote other apps, thus capitalizing on the popularity of another game.
The company has seen pretty impressive growth since it launched in May last year – today it claims a reach pf 105 million unique users in more than 100 countries, driving billions of game sessions each month. It currently works with well-known gaming companies such as Backflip, Booyah, Crowdstar, Disney Mobile, Gameloft, Gree, Kabam, Playfirst, Pocket Gems, SGN, TinyCo, Wooga and others.
Now, Chartboost has announced that it’s expanding its Kiosk program, which will enable any game developer to increase revenue by “tapping into the advertising budgets of GREE, Booyah, Kabam and Crowdstar,” as Chartboost puts it.
“After launching the first iteration of our Kiosk program with Pocket Gems in March and TinyCo in July, we are thrilled to expand the program with four new partners,” says Maria Alegre, CEO of Chartboost. “These Kiosks give mobile game developers an easy way to generate significant revenue by advertising other hit mobile games from developers who, between now and the holiday season, will have multiple million dollar advertising budgets.”
Chartboost’s Kiosks offer a platform for mobile game developers to grow their revenues, as well as presenting them with opportunities to build relationships with some of the top mobile game companies. Its network includes over 5,000 mobile game developers and hosts more than three billion game sessions per month. By leveraging this network, developers using the platform for direct deals, cross-promotion, and advertising can cash in.
Each partner studio is offering developers unique deals through their Kiosks…including:
- Crowdstar: Offering one million dollars in total payments, up to $50,000 per developer based on number of installs of all Crowdstar games.
- Kabam: Developers can earn up to $30,000 by promoting Kabam games in September.
- Gree: Offering up to $3.50 per install, with no revenue cap for Zombie Jombie, Dino life, Modern War, Crime City, and Kingdom Age
- Booyah: With apps delivering more than $10 CPMs in August, Booyah will offer up to $2 CPIs for No Zombies Allowed and MyTown2.
With gaming companies looking to increase the revenues generated by their games, it makes sense for Chartboost to make its Kiosk programme available for as many developers on as many different platforms as possible.
Earlier this year, the company announced it had lured former Google and AdMob business development chief Clay Kellogg on board, who took up the reigns as Chartboost’s chief revenue officer. This followed a $2M Series A round from Translink Capital, SK Telecom Ventures, and XG Ventures last October.
Feature Image Credit: Sludgegulper | Flickr
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