Marketing intelligence software firm Visual IQ raises $12 million

Marketing intelligence software firm Visual IQ raises $12 million

Visual IQ, maker of a suite of cross-channel marketing intelligence and ad optimization software products, has secured $12 million in funding from Volition Capital and prior backer Fog City Capital.

Volition partners Roger Hurwitz and Sean Cantwell will be joining its board.

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Visual IQ specializes in ‘marketing attribution management’ solutions, leveraging data and science to calculate and quantify the impact every marketing touchpoint experienced by a consumer has on an organization’s overall marketing goals.

The company claims it currently manages over $5 billion in media spend on behalf of its clients, which include major advertisers and agencies.

Founded in 2006, Visual IQ has raised $15 million to date.

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