Cox Target Media acquires discounts site to create couponing giant

Cox Target Media acquires discounts site to create couponing giant

Media and marketing firm Cox Target Media has announced the acquisition of – a site which, as its name suggests, is a destination for savings and personalized deals.

The deal, terms of which haven’t been disclosed, also includes’s UK site, claims to be one of the largest online savings sites, offering coupon codes and online offers from national and online retailers to more than 5 million monthly visitors . Launched in 2007, says that it has saved consumers more than $600 million.

In addition to the coupon side of its business, has a network of bloggers and other online influencers that it calls ‘DealPros’, reaching 10 million readers per month.

The move boosts Cox Target Media’s online marketing offering by positioning alongside its existing Valpak brand, which offers localized print and digital savings through a network of franchisees across North America. Throwing a significant online presence on top of that significantly strengthens Cox’s place in this market.

Image credit: Pond5

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