Cvent, a provider of cloud-based event management solutions, has spent $10 million on the purchase of CrowdCompass, a Portland, OR-based software startup that specializes in apps for business events like conferences and tradeshows.
The acquisition of CrowdCompass, Cvent says, will enable the company to deliver a solution that will accelerate the popularity of meetings and events and enhance communications between attendees via social media.
Cvent and CrowdCompass will jointly offer a solution that combines event management tools and the ability for business event planners to easily create native iPhone, iPad, Android and BlackBerry applications.
According to a statement, CrowdCompass has gained expertise in the area by building 435 apps for a wide variety of mid-to large- sized public and private events, including for big clients such as E*Trade, the American Bar Association and Daimler.
Founded in 2009 by Dave Shanley, Brian Felder and Tom Kingsley, CrowdCompass raised $1.3 million late last year in a round led by the Oregon Angel Fund.
Founded in 1999, Cvent offers Web-based software for meeting site selection, online event registration, event management, e-mail marketing and web surveys. The company says it has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients.
Cvent raised $136 million in funding a little over a year ago.
(Full disclosure: I’m a – very small – shareholder of a company called Oxynade, which operates an event ticketing and management solution MyUpcoming and is associated with mobile apps company TapCrowd)