Online broadcasting tech firm iHigh lands $11.7m from Cox Media at a $60m valuation

Online broadcasting tech firm iHigh lands $11.7m from Cox Media at a $60m valuation

iHigh, which operates a digital TV platform and a network of websites for youth, has secured $11.7 million in funding from Cox Media Group in exchange for a minority stake. The investment values iHigh at $60 million.

Basically, iHigh provides free Web-based tools and live video streaming capabilities that enable organizations to broadcast live content to PCs, smartphones and tablets.

The company’s name stems from the early days, which it supported primarily high school athletics. Since then, iHigh has spread to colleges, enabling students, coaches and other school supporters to connect with parents, communities and local advertisers.

iHigh’s online broadcasting platform is provided to high schools and other organizations such as USA Wrestling and the National Junior College Athletic Association free of charge. Clients can then build custom websites to reach their audiences with live broadcastings, news and photos.

The company says it currently reaches more than 11 million annual unique visitors, with 20 percent of its traffic coming from mobile devices.

The financing agreement should help the Kentucky-based company expand its online broadcasting platform nationwide.

Read next: The media overplays Steve Jobs' angry side, says Ken Segall, the man who put the 'i' in iMac [Video]