According to GigaOM, the main provider of US Internet service, Comcast has raised its data limits to 300GB from 250GB.
Four years ago, when we first instituted a broadband Internet data usage threshold, the iPhone had just been introduced…the iPad didn’t exist…and the experience of watching streaming video on your home PC or through a Roku box or direct to an Internet-capable TV was much different than it is now.
It is true that we consume more data than ever before, and I personally don’t pay attention to my data consumption as a Comcast subscriber. If I were to think about how many devices I have connected to the Internet at my house I come up with: iPad, 2 iPhones, 2 laptops, Apple TV, and an XBox. That’s some serious data consumption I bet.
In its blog post today, Comcast also shared that if you were to go over the 300GB cap, you can purchase additional blocks of data at $10 per 50GB.
If you happen to be in a market where Comcast isn’t increasing the cap size and introducing more buckets of data, have no fear, the company says that it is lifting caps for everyone:
In markets where we are not trialing a new data usage management approach, we will suspend enforcement of our current usage cap as we transition to a new data usage management approach, although we will continue to contact the very small number of excessive users about their usage.
In my opinion, this is just the beginning of a huge turning point when it comes to data usage. With people dropping Cable TV more each year, we’re starting to use the Internet to consume absolutely everything: TV, movies, software, games, and communication. What will a data cap look like in the next five years and how often will Comcast update its plan? This is pretty scary stuff if you ask me.