All the data I can buy about you for 8 cents [Leak]

I’ve seen the darkside. Recently, at a marketing conference, I met a databroker who we’ll call “Tim.” A few minutes into our conversation, I realized that Tim was in the business of selling demographic and behavioral data at scale. Curious, I emailed him the next day asking how much it would cost to buy this type of data.

I had two options. I could buy data on an individual basis for 8 cents per record or I could buy a license which would give me data on 180-200 million Americans for $95,000/year.

And what would I get for less than a dime per person? Well he emailed me the 617 fields of demographic, behavioral, consumer, and personal information they would supply. And for your viewing pleasure, I’ve republished the entire list of fields below…. Sorry Tim.

PS: Some of my favorites include whether you are into “upscale living,” water sports, or have recently bought a ring.

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Data for Purchase:
ADDRESS_LINES ADDRESS_TYPE_INDICATOR ADULT_AGE_RNG_IN_HH_FEMALES_18_24 ADULT_AGE_RNG_IN_HH_FEMALES_25_34 ADULT_AGE_RNG_IN_HH_FEMALES_35_44 ADULT_AGE_RNG_IN_HH_FEMALES_45_54 ADULT_AGE_RNG_IN_HH_FEMALES_55_64 ADULT_AGE_RNG_IN_HH_FEMALES_65_74 ADULT_AGE_RNG_IN_HH_FEMALES_OVER_75 ADULT_AGE_RNG_IN_HH_MALES_18_24 ADULT_AGE_RNG_IN_HH_MALES_25_34 ADULT_AGE_RNG_IN_HH_MALES_35_44 ADULT_AGE_RNG_IN_HH_MALES_45_54 ADULT_AGE_RNG_IN_HH_MALES_55_64 ADULT_AGE_RNG_IN_HH_MALES_65_74 ADULT_AGE_RNG_IN_HH_MALES_OVER_75 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_18_24 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_25_34 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_35_44 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_45_54 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_55_64 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_65_74 ADULT_AGE_RNG_IN_HH_UNKNOWN_OVER_75 AFRICAN_AMERICAN_PROFESSIONALS AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDIVIDUA AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDV_100 AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDV_IND_ AGE_IN_TWO_YEAR_INCREMENTS_INPUT_INDIVID APPAREL_CHILDRENS 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