Google passes Facebook as the most global-friendly website, Apple doesn’t make the top 10

Google passes Facebook as the most global-friendly website, Apple doesn’t make the top 10

Google has been declared as the number one global website for 2012, narrowly pushing out Facebook which claimed top spot last year.

ByteLevel’s 2012 Web Globalization Report Card reviews 105 websites across 17 industries, covering almost three quarters of Interbrand’s Best Global Brands of 2011. This year, the report also considered mobile websites and mobile apps, to better understand how companies were balancing global and mobile strategies.

John Yunker co-founded Byte Level Research back in 2000, a boutique research and consulting company dedicated to the art and science of Web globalization. Yunker is also the co-producer of the annual Web Globalization Report Card, and he authored the first book devoted to the field of Web globalization, Beyond Borders: Web Globalization Strategies.

Yunker personally reviews every website in the report — and has done so for all eight editions of it. In terms of which companies make the list, Yunker says:

“We survey a wide swath of global companies across all major industries to provide a well-rounded overview of the state of Web globalization.

Within each industry, we include the leading companies with a focus on brand leadership. We include more than 30% of the Fortune 100 companies and 70% of the 2011 Interbrand 100 Best Global Brands.”

The Report Card analyzes each website according to the following four criteria:

  • Global reach (languages): The websites support enough languages to reach a wide global audience. The average number of languages supported in this report is 32.
  • Global navigation: Web users can quickly and easily find their localized content, regardless of what language they speak.
  • Global/mobile architecture: The website leverages global templates to support global branding while still allowing room for local customization. The website is also accessible via mobile devices, and language parity is maintained with the PC website. Responsive websites and mobile apps are also noted.
  • Localization & social: