Let me cut to the chase – I am biased toward certain products, brands, people and other nouns. I’m also completely unashamed of that bias, because I understand the process that it took to get me to that point. Recently I was accused of not writing about a specific company (let’s call them Company A) because of my bias toward one of their competitors. My reply was something like this:
“You’re right. I don’t like how you guys operate and I prefer how [redacted] goes about it. If that makes me biased, then so be it. If you really are pushing for me to write about you, I can, but it won’t be positive and that’s not what I like to do.”
Company A’s employee took that as offensive and then went on a tirade against me to another person. Unfortunately for Company A, that other person is part of a company with which I’ve developed a rather keen working relationship. Needless to say, things didn’t go the way that Company A had hoped.
I do my level best to remain open-minded about products. But I will tell you with no uncertainty that there is a bar that has been set high when it comes to challengers that cross my desk. I’m fiercely loyal to products that have been proven to work well. I won’t pass up the chance to write about something amazing simply because it’s a competitor to a favorite of mine, but I will absolutely compare and contrast the two.
My email client is Sparrow. I love my MacBook Pro and OS X. I carry an iPhone, but I do like Android. I use CloudFlare because it works and the team is amazing. Boomerang for Gmail is like air to me. I love Google products, but I’m also quick to call out the company when it’s being foolish. I think Dwolla has the best chance to upend the payments space, but I’m impressed by the team at Clover as well. People who read what I write on any sort of regular occasion could tell you all of these things.
These are biases. I have them and so do you. To say that you’re completely agnostic toward all services is a fallacy at best. For me to say that would be a genuine disservice to the readers of The Next Web. I have favorites just like everybody else does. It’s because of this that I’m able to show how newcomers stack up against the incumbents.
I’m also bullish on TechStars, Y Combinator and 500 Startups. Why? Because they work and they have a proven track record. If a new accelerator launches and tells me that it’s going to change how the system works, I’m going to be skeptical but I’ll hear them out. This is my job and I like to believe that I do it quite well.
So yes, I am biased and I think that you should be too. If you’re not, then you haven’t yet been amazed by a product and that’s a real shame. There are loads of great people, products and brands out there. So many, in fact, that I choose to not write about the ones that are bad (and trust me that there are loads of those, as well) unless it’s critical that I do so in order to help save people from a bad decision.
You tell me I’m biased like it’s an insult, but all I hear is that I’m doing my job.
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.
Pssst, hey you!
Do you want to get the sassiest daily tech newsletter every day, in your inbox, for FREE? Of course you do: sign up for Big Spam here.