Popular domain registrar Namecheap.com has today announced that it raised $20,000 for Save The Elephants via a campaign which offered users a special discounted domain transfers in response to a recent video showing the CEO of GoDaddy shooting elephants in Zimbabwe.
The registrar allowed GoDaddy customers to transfer their com/org/net domains onto Namecheap’s servers for just $4.99 per domain, donating 20% from each transfer to Save The Elephants.
It is estimated that over 20,000 GoDaddy customers decided to migrate their domains to Namecheap, earning the company $80,000 for facilitating the transfers in just a few days. Spurred by messages of outrage posted on Facebook and websites, GoDaddy also dominated the trending topics on Twitter for all the wrong reasons.
Even though Namecheap’s campaign kicked into life from a sensitive issue, you have to hand it to the registrar for acting so quickly to capitalise on the outrage whilst giving back to a charity that protect the animals killed in the video.