eBay: more than just a marketplace?

eBay: more than just a marketplace?
Rolf Skyberg
Boris with Rolf Skyberg in San Francisco

Rolf Skyberg is a ‘Disruptive Innovator’ at eBay.com. Last week I asked him about his opinion on what the future of eBay looks like, what he thought about the rumors that eBay might sell Skype and about his vision for the future of eBay in general.

Rolf pointed me to a blog post he wrote earlier this month titled “is your brand keeping you back?“. Although the post isn’t about eBay specifically it does give us an idea of what Rolf is thinking about at eBay. He told me he would hate to see Skype go and thinks that eBay could easily become more than the marketplace it is right now. If you see eBay simply and only as a marketplace then it is hard to see the added value of eBay. But if you see eBay as a service that provides rich interaction between people then things suddenly look very different.

eBay = exchange of goods
PayPal = exchange of money
Skype = exchange of conversations

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PayPal is not JUST the money exchange engine that enables easy transactions for eBay but yet another product that enables interaction between people. eBay’s businesses aren’t just about the *exchange*, but specifically to enable and empower people to do things together. It enables the type of interaction that would be impossible to accomplish alone.

Skype would just be a third pillar for the eBay empire. If you look at eBay this way you could suddenly see them acquiring Twitter.com to enable the exchange of short messags and it making perfect sense.

Read the post at Rolf’s blog and exchange ‘McDonals’ with ‘eBay’ for an entertaining inside look into the future of eBay.

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