Twitter user Atul Bhobe pointed this out to India’s Minister of External Affairs, Sushma Swaraj, who demanded that Amazon – which ranks among the largest ecommerce retailers in the country – apologize immediately and remove the offensive product from its store, or potentially risk its foreign employees in India losing their visas.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
While the ultimatum was harsh, it probably seemed entirely within reason to Swaraj who heads up foreign affairs in a country that greatly respects national symbols. In India, desecration of the flag in any way is a punishable offense.
The trouble with this move is that Amazon has now a set a precedent in India which shows that it can be pressured to remove products from its platform this way. But is being offended enough reason to threaten to rescind visas and disrupt a company’s business?
If you still feel the need to step on a flag every time you enter the house, Amazon Canada has loads of other countries’ national colors available as doormats.