About 80 percent of Myntra’s traffic and 70 percent of its sales are on mobile. The company stocks products from over 1,000 brands and reportedly clocks nearly $50 million a month in sales.
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Myntra co-founder Mukesh Bansal said in February that it is “100 percent focused on mobile and [is] making all our investments on the platform going forward.”
The move might pay off for Myntra in India, where online shopper penetration is set to increase from 9 percent in 2013 to 36 percent by 202, primarily led by mobile users, according to a recent Morgan Stanley report.
Myntra launched on Android in May last year, around the around the time it was acquired for $300 million by online retailer Flipkart. The company’s iPhone app launched last September.
➤ Myntra to shut website from May 1 [The Times of India]