The company which kick started its APAC operations in Mumbai, India in November 2009, before spreading to Australia and Singapore, said a major part of its first year in operations was spent understanding Indian professionals and spreading awareness about LinkedIn to them, so that they could leverage LinkedIn for their career development.
It also built a local leadership team to drive the company’s Marketing Solutions and Corporate Solutions businesses which have helped companies such as HCL, Genpact and ING Vysya Bank to identify and recruit some of the best talent in India, thereby reducing the latter’s time and money spent in hiring people.
Hari V. Krishnan, country manager of LinkedIn India said:
We have focused our efforts on creating a great user experience for our members, which helps them understand the power of their professional network in developing their own professional brand. As our members here continue to use LinkedIn for everything, from networking and gaining business insights to business development & jobs, we are committed to being the exchange which connects talent to opportunity in India.
As an aside, it revealed some interesting statistics it has observed among Indian users:
- The top 10 surnames on LinkedIn include Kumar, Singh, Sharma, Gupta, Jain, Shah, Patel, Mishra, Reddy and Yadav.
- The top 10 industries on LinkedIn are Information Technology and Services, Computer Software, Telecommunications, Financial Services, Education Management, Banking, Automotive, Pharmaceuticals, Electronics and Accounting.
- 4% of Indian users have added the word ‘owner’ in their title.
- 16,105 professionals have listed the term ‘social media’ in their profiles.
- 19,027 people in India listed ‘bollywood’, ‘hollywood’ or ‘film’ in their LinkedIn profile.
- 762 Indian professionals listed ‘yoga’ and 2587 professionals listed ‘ayurveda’ in their job title.
Also, it published a video in which LinkedIn staff promote the company in various Indian languages: