Do not fool yourself into thinking that virtual reality is a passing fad or just a gimmick for the ultra-rich companies like Google and Facebook. There are already 10 apps based on Android app development and iPhone app development that have the potential to place any business at the top of their niche or market.
The desire for a new type of customer experience has already been created by top app development companies. People want to feel what you have to sell and have an experience from your ads. Virtual reality goes to the heart and soul of emotional response to an ad or promotion.
The tech is already here for mobile phones. Newer phones support the artificial intelligence that can make your ad campaign personally appealing because the tech reads the potential customer’s feelings before they see your ad. This is no science fiction or fantasy. It is happening now.
Forward looking organizations need to start considering virtual reality and VR ad campaigns now. The growth of portable VR devices that are part of a mobile phone is expected to increase by more than thirty percent a year up to 2024. A virtual reality enabled phone with VR apps will soon become as ubiquitous as the cell phone is today.
This simple example illustrates how powerful virtual reality selling will be in the future. Your app puts what you sell on the person’s body the second that they start your app. The potential customer experiences the look, feel, and even the unique smell of your product. The number of buy cues in virtual reality is so much more numerous than print or present on line ads that the yes moment can occur in seconds rather than after the 10th look.
VR means you sell more and make more money. The market for this type of presentation has a guaranteed rate of growth and demand. All business owners understand the advantage of being the first in the market. VR is the most powerful sales tool yet and it works all the time all over the world.
Virtual reality app development is not something that the in house tech guy can do for you. You need a mobile app development company that has experience with virtual reality. The company should want to take the time to understand the demographics of your market before they start development.
Your developer needs to understand the emotional drivers that produce sales for you. This means that your business may have to do some self analysis to truly understand the emotion that produces a buy signal for you. The emotional understanding converts into a truly productive app that produces sales.
The app that is developed needs to be adaptable and versatile. The product sold should be easily modifiable in the context of the app including the emotional appeal Style of presentation will become more important than ever as VR app ad competition heats up.
One of the most exciting advantages of the development of VR ads is that Google cannot manage your ranking anymore. The concept of keywords and original content will quickly be replaced with the originality of style and the performance that your app delivers. If you are first you can off brand the new crop of human VR stars that is certain to be a result of the use of virtual reality in advertising.
This post is part of our contributor series. It is written and published independently of TNW.
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