This is a ‘mobile-first’ age where businesses first mark their presence in the App Store and then in World Wide Web. The craze and demand for high-end functional mobile apps is increasing rapidly. Mobile app development companies are blooming with more B2B and B2C businesses coming forth with their business app development requirements.
What is the possible reason for this significant change from traditional website paradigm?
The change in the behavioral patterns of users is driven by 3 main factors: convenience, flexibility and portability. While laptops and desktops confine its usage in a particular area, mobile comes in handy even while commuting or in leisure time.
The flexibility to carry out small tasks through mobile apps even while you are lying on bed is unbeatable. Such factors are promoting ‘mobile-first’ trend among users and businesses have no option but to follow it.
Developing Smart Apps
1. Do justice to the purpose of your app
Identify the primary purpose of app and explain the same to developers and designers involved in the project. Even the minutest of details such as app icon, name or UI/UX of the app should abide by that purpose.
2. Give Users What They Need
Specify your target audience and analyze their needs. What would they search for in my app? What features or functionality they would expect in my app? How could my app benefit users and compel them to use it frequently? Serving the basic requirements of your target audience along with few enhanced functionalities would be a value addition for your app.
3. Design and Complexity of App
Once the app is installed, what’s the first thing that comes to notice? It is the design and UI/UX of app. Simple yet attractive design is the ideal choice for business apps. Logical in-app navigation is the key to impress users. Easy-to-use apps are preferable than those having complicated design and workflow.
4. Pre-launch Promotions
Pre-promotions for an app launch are crucial to generate a feeling of curiosity among your target audience. Effective marketing strategies have to be put in place to make people aware of your business app existence in Google Play Store or the App Store. Spreading a word about your app results in more number of downloads and increased visibility.
5. Analysis and Tracking
The successful development and launch of mobile app does not guarantee its success, continuous analysis of app user’s behavior is required to derive meaningful insights and implement the changes. With the use of appropriate tracking tools, figure out the usage pattern of audience and work on feedback to earn a set of loyal audience for your mobile app.
Planning the development cycle of the mobile app meticulously and effectively overcoming the challenges that come in its way will help you to climb the ladder of success. Right from planning the app flow to post-maintenance, be vigilant at each stage to see your mobile app reach new heights.
This post is part of our contributor series. It is written and published independently of TNW.
Read next: Inmoji is changing how we look at emojis