Top 5 Up-and-Coming Fitness Brands to Watch in 2017

Top 5 Up-and-Coming Fitness Brands to Watch in 2017

If your New Years resolution was to lose weight and get on top of your fitness, you’re not alone. It’s estimated that 21% of Americans have the same goal for 2017. In addition to that, research firm NPD Group estimates that the fitness apparel industry is at a staggering $44 Billion and growing. Needless to say, Americans want to get fit and they want to look good doing it.

We can expect to see the big names like Nike and Adidas at the helm of fitness, but it seems like new brands are popping up daily. Keep an eye on these five up-and-coming fitness brands looking to make a splash in 2017.

1. Kleen Fabrics 

Kleen Fabrics is a start-up based out of Palo Alto, CA with the simple goal of providing stink-free athletic gear at an affordable cost.

Kleen Fabrics uses PurThread technology which infuses silver salts in the fabric that protects against mold, mildew, fungus, and odor-causing bacteria. Silver has been used for centuries as a bacteria-killer. Instead of simply coating the apparel, Kleen embeds silver directly into the core which is not only more effective in eliminating odors but also lasts much longer.

Kleen Silver is safe for both it’s wearers and the environment as it uses an EPA-registered silver salt as its antimicrobial agent. Kleen Fabrics is affordable, effective, and sexy which is why it’s on the top of our radar in 2017.

2. Athletic Propulsion Labs

Athletic Propulsion Labs or APL was founded in 2009 by identical twins Adam and Ryan Goldston. The two brothers envisioned a brand that would find the perfect intersection between design and performance.

Today, they hold numerous foreign and U.S. utility patents on their technology. In fact, APL’s Load’ N Launch technology was so effective that their shoes were banned from the NBA as they provided an “undue competitive advantage”.

With tons of choices for both men and women for all training purposes, I’d highly recommend APL if you’re looking for some new shoes.

3. Stance 

Socks. They typically come in packs of three or six and there’s nothing else special about them. That’s exactly where Stance saw their opportunity. Stance was founded in 2009 and set forth to shake up the sock industry. After millions of dollars in funding and millions of pairs of socks sold, they did exactly that. Stance created one of the most successful sock brands to date and they are only gaining popularity. From celebrity endorsements to licensing deals with the NBA and MLB, we can only assume Stance is here to stay.

Stance created one of the most successful sock brands to date and they are only gaining popularity. From celebrity endorsements to licensing deals with the NBA and MLB, we can only assume Stance is here to stay. Stance provides socks for every occasion from casual walking to the snow. If you’re feeling extra creative, you can even create a custom sock design on their website. If you’re in the market for socks, look no further than Stance.

Stance provides socks for every occasion from casual walking to the snow. If you’re feeling extra creative, you can even create a custom sock design on their website. If you’re in the market for socks, look no further than Stance.

4. Prana

Prana has come a long way since its birth in 1992 in Carlsbad, CA. In it’s 20+ years of existence Prana has stayed true to its roots. Their goal is to provide sustainable and stylish clothing that you can wear in any occasion. Prana is at the forefront of “athleisure” products for both men and women.

Prana uses sustainable materials and eco-friendly manufacturing processes. Compared to their competition, Prana provides affordable and effective fitness apparel for nearly every activity. As Americans are looking to get in shape, Prana plans on supplying the gear.

5. Soul Cycle

Co-founders Elizabeth Cutler and Julie Rice set out to not only create an awesome fitness brand but to develop a lasting fitness culture and community. Soul Cycle offers what they call a “cardio-party” where customers participate in an action-packed 45-minute indoor-cycle workout. Soul Cycle has 6 physical locations in California and over 20 inspiring instructors to coach you through your workout.In addition to workout classes, Soul Cycle also sells a plethora of awesome fitness apparel on their website. The workouts are both fun and extremely effective. Soul Cycle puts an emphasis on changing lives beyond their classes so you’ll instantly feel at home in the Soul Cycle community. If you are near one of their six locations, I highly recommend checking them out.

In addition to workout classes, Soul Cycle also sells a plethora of awesome fitness apparel on their website. The workouts are both fun and extremely effective. Soul Cycle puts an emphasis on changing lives beyond their classes so you’ll instantly feel at home in the Soul Cycle community. If you are near one of their six locations, I highly recommend checking them out.

If you’re ready to get after it and get fit in 2017 you might as well do it right. Take a look at these five fitness brands so you can gear up and kick-ass in the new year!

This post is part of our contributor series. It is written and published independently of TNW.

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