In 2017, mobile app development will surely continue to dominate the tech industry – there is certainly no doubt about it. Statistics have predicted that an increase to about 4.77 billion of smartphone users will be experienced this from 4.61 billion users last year. Due to the continuous development and consequent introduction of several types of new apps to the market, new dimensions of mobile application development are now being observed.
Actually, when changes begin to advance gradually it becomes hard to see how things would turn out to be. Some time ago when businesses were setting out on their mobile journeys little did they know that they would learn how to distribute apps in app stores and leverage smartphone features. But now, expectations change enterprises have learned what it meant to support multiple platforms.
Many mobile app development companies have not only been successful at overcoming the challenges they face with app development, they have also helped other companies or businesses master those basics of the development process. No doubt, the business world as a who is entering into a new phase of innovation that is rapidly changing the way people think and do things.
The importance of having a strong understanding of all the mobile development trends currently emanating in the industry cannot be overstated particularly for those who are looking to implement new mobile strategies. Here are some of the major trends are not only emerging in the mobile industry this year but also transform the way people use apps.
Continuous Experimentation and Adaptation
Over time, user preferences and due to one reason or the other. Knowing what users want and dislike is not always obvious in the mobile industry. So, there is no final answer. To this end, app developers must be willing and ready to view mobile application development as a never-ending, responsive process with no definite margin between analysis, development, and deployment. As a key to any successful development, developers are tasked with the responsibility of establishing an uninterrupted progression of adaptation, feedback, and experimentation.
Nevertheless, it is quite challenging to adopt this framework for mobile development. This is because the process of developing an app, uploading it on app stores and wheedling users to download the recent version can be quite long. In a bid to assist with these challenges, some new technologies have evolved, including those that flow along with the influx of app features, gathering substantial usage metrics and then determining to either retract changes or proceed with a rollout.
Other technologies enable updating app and content capabilities dynamically, allocating different feature sets for different user segments, and feature flipping – an act of using the switch of a button to turn features on and off. There is need to for continuous analysis on the usage of app features, determine app engagement and its impact on different capabilities so as to ensure an optimized user interaction.
Customer Lead Engagement
While imitating the predominant web interaction patterns, there seems to be a little more mobile flavor with mobile apps, particularly with the push notifications. However, developers have come to understand that this process of development has introduced an entirely different style of interaction. As a major insight, the app tends to provide employees or customers with the ability to choose when and how they want to engage rather than dictate when and how a task should be accomplished by the user. Interestingly, users can also use this app as a proactive guide to accomplishing specific tasks.
But how is this done? With the user permission, the app leverages the resourceful world of data located both on the web and on the phone to understand the current context of the user and anticipate the next needs of the user. For instance, a hospital app can effectively suggest to a patient to proceed first to the blood lab before arriving at the clinic for his first appointment due to the presence of a longer-than-expected line. Apart from improving hospital efficiency, such an app can provide the patient with a highly pleasing experience.
No doubt the ability for apps to garner the right experience and at the same time, identify the user’s intent can be simplified once the advent of cognitive services is introduced. Mobile app developers can also make an app easy and rewarding to use by simplifying the interface. This can only be effectively done only when they know what a user is trying to accomplish at one point in time or the other. As major technologies needed to build this new breed of apps, developers need to adapt event-based programming models, personalization, and cognitive services.
The need for enterprises to interact with users across certain touchpoints ranging from chatbots, wearables, and kiosks to the web and mobile interfaces is becoming very clear. The proliferation of these digital interfaces is constantly providing an opportunity for user experience to split more across various channels. So now, users can easily exploit any touchpoint of their choice based on its specific convenience. While some of these enterprises are customizing their app’s front-end experience for each for factor, other are looking to get standardized on a common platform which is generally aimed at developing for all of these channels.
On the one hand, this method of perfecting omnichannel is enabling new forms of cross-channel interactions while on the other hand, it is facilitating reuse and streamlining development. For example, a user may decide to book travel on the web and even choose to complete the remaining process of her reservation on her smartphone and use her smartwatch to receive flight notifications.
Now, this user may choose to agree to pay for her extra luggage (verbally) while a non-obtrusive biometric authentication is used in the background to confirm her identity. Or, she may just decide to use her smartphone to unlock the door and gain access to the lounge because it recognizes her gold status. In order to effectively develop a seamless experience, there is need for multiple channels to work together.
When it comes to developing a common set of back-end functions, it is good to know that omnichannel touchpoints work in tandem with microservices that help to isolate and decompose features. Depending on fluctuating capacity demands, this often leads to independent auto-scaling of different components while allowing delivery streams to be autonomous. In a bid to effectively reuse mobile capabilities across channels, certain microservices can be included to a specific channel experience even without having to deploy an entirely new back end.
Now, technologies for deploying and scaling development are becoming more and more important due to the increasing need for more omnichannel apps.
This post is part of our contributor series. It is written and published independently of TNW.
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