There has been a long-lasting debate over website performance and how much of a role it plays when it comes to conversions, user experience and traffic. Some say that a 1-second delay in website speed could kill up to 7% of conversions, while others indicate that 18% of online shoppers will abandon a cart if the site is too slow. Nevertheless, it has never been argued that a poorly functioning website can certainly have an adverse effect on the overall reputation & performance of the business in some way or another.
If you are an e-commerce store owner that gets $2,000,000/year in sales, these terrifying stats mean you could potentially be losing anything from $140,000 to $360,000 in sales every year. Yep, that’s right, up to $360,000 EVERY SINGLE YEAR.
But, before you call out an ambulance, imagine how frustrated and humiliated your users are.
It should come as no surprise that website performance is absolutely vital if you wish to thrive in the world of the over-competitive online market. Whatever your industry might be, it’s imperative to ensure that visitors leave your site with a smile on their face, feeling satisfied like never before. Otherwise, not only it can damage your conversion rates, but also incite negative associations with your business, impact your search rankings and reduce traffic to your website.
That said, if you aren’t convinced enough, consider the following:
- According to Kissmetrics, roughly 40% of users will abandon your website if it doesn’t load within 3 seconds.
- A report by Radware shows that around 64% of mobile users expect a page to load within 4 seconds. The same research indicates that 51% of US shoppers identify website slowness as the primary cause of purchase abandonment.
- Google has been using website speed as an element of their ranking algorithm for over 6 years now.
Considering the above facts, it’s safe to assume that a well-performing website can lead to numerous benefits, including:
- Better experience for users
- Improved search rankings
- Increased conversions
- Higher traffic
- Better proportion of returning visitors
- Increased customer satisfaction
- Credible brand reputation
Okay, now that I know all of this, how do I go about increasing the speed of my site you might ask. Luckily, here is a step-by-step infographic that will help you achieving your website performance goals.
But, before you jump head first, it’s important to identify where the issue is coming from. To do that, make use of the following tools:
14 Steps To Increasing The Speed of Your Website
So, will you try and get the best out of your website performance?
This post is part of our contributor series. It is written and published independently of TNW.