We are now living in a world of the 24-hour news cycle. Where a breaking story can be considered old news by lunchtime. Traditionally, news agencies had the expensive task of deploying an entire team or desperately attempt to get hold of a freelancer caught in an unfolding situation anywhere in the world at a moment’s notice.
When thinking about how technology has transformed the newsroom, you would probably think about the rise of social media as a source, declining print media sales and the global community having the ability to report live from any situation using their smartphones. But, how can the likes of NBC and CNN International compete with our insatiable for real-time information?
Step forward Storyhunter, a platform that has more than 20,000 freelance video producers and journalists across 180 countries. Armed with $4.2M in funding, it’s easy to see why this talent marketplace is hitting the headlines for all the right reasons.
The ability to virtually assemble a team of 360 shooters, video freelancers and editors in almost any country as soon as a story breaks is proving to be invaluable to serving demanding digital audiences.
With five of the largest news organizations and two of the three biggest magazine publishers on the books, it appears the startup is transforming a very traditional industry.
When the earthquake struck Nepal and terrorists attacked Stockholm, the images that were beamed immediately into our homes and onto our smartphones were all made possible by these virtually assembled teams where anyone can simply dial a creative to capture the footage they need in real-time.
Ironically, Jaron Gilinsky, CEO, and Co-Founder of Storyhunter earned his stripes in the traditional school of journalism by learning his trade out in the field learning about the different cultures before reporting back and educating his audience.
However, when advances in technology threatened to disrupt that that world with the emergence of the on-demand economy, he created a solution to the friction and pain points he experienced.
The marketplace of video professionals and journalists also recently announced a new suite of live streaming services including mobile live streaming, HD Live Operators and Full-Service Live Production for media networks and brands. The platform is also debuting a series of unique live content for Twitter that will premiere on Periscope.
We are seeing more and more requests for mobile journalists for social, live video sites like Periscope, Facebook, and Snapchat, and we are proud to announce that our platform now instantly connect clients with live streaming journalists or producers in 180 countries. We have built the most efficient way to source high quality live feeds for any platform.
These news services add to the company’s continuous and ambitious expansion plans into live stream services for TV broadcast and larger scale event coverage. I recently spoke to Gilinsky on my podcast about why he launched Storyhunter and his plans for the platform
Ultimately, Storyhunter’s “dial a creative” ethos is enabling media companies to quickly hire vetted professionals to send a live feed for a TV broadcast or for streaming online cost-effectively and in real-time.
The days of overseas offices and teams disappeared back in the nineties. In this digital age, it is crowdsourcing and outsourcing that is often considered the new currency where agencies can flex for talent as and when it is required.
Although the consolidation of editorial talent has left many professionals searching for work, it has also given birth to a thriving freelancing community. Considering that it’s free to create a profile on the platform, anyone working in the video space arena could do a lot worse than add yourself to the Storyhunter media pool.
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This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.