When you think of social networks, it should come as no surprise that Facebook is the first one you think of. However, what may be surprising is that this thriving social network is visited by an astonishing 1.79 billion users per month, making it the second most visited website globally, only pipped to the post by Google. This alone should be enough to at least prod your interest in Facebook ads.
However, some may not be fully aware of how such a popular website can help promote their content, as well as their business. As such, here are seven benefits you can reap by employing the use of Facebook ads.
1. You Can Always Edit Facebook Ads
Regardless of how careful we are, there can be times when a mistake is made when placing an ad. In normal circumstances, this could be detrimental, especially if the ad is causing us to lose income as a result and there is no way of making an amendment without resubmitting the ad. Fortunately, those who advertise on Facebook can easily amend their ads, meaning that any mistakes made can be quickly rectified.
2. Facebook Provides Insights
As well as offering users a slew of options when it comes to advertising, Facebook also offers a number of ways at looking at how your ad is progressing. If an ad is not heading in the direction you would like, then you could make amendments until you’re happy with the outcome, whether it’s the demographic you are changing or certain user behaviour. This feature works well alongside the edit feature and gives you the opportunity to maximise the pulling power of your Facebook ad.
3. Reach Mobile Users
It should come as no surprise that a number of Facebook users access the social network via a mobile device such as a smartphone or tablet. However, what may surprise you is that an astonishing 54 percent of Facebook users access the platform via a mobile device. As such, these means that there is the potential to reach a number of customers that may have not been possible before. While there are other alternatives for mobile uses, Facebook is the platform that most people visit on a daily basis, so it only makes sense that you should focus your endeavours on such an active platform.
Furthermore, as you may know, Facebook owns Instagram, the platform that is purely based on mobile users. When setting up a campaign, you are given a choice to select whether you want your ads to appear in Instagram as well. Generally, Instagram ads are much cheaper and have a better engagement rate, as it’s quite difficult to miss an ad when scrolling through the timeline.
4. An Inexpensive Advertising Platform
While there are many solutions available when it comes to advertising, not all can be the most cost-effective. For example, some campaigns may have a set amount allocated, and if it’s not performing as it should, there can be very little you can do about it from a cost point of view. Facebook ads allow you to have full control as to what costs are incurred, as they can offer a solution whether you’re just starting out, or part of a global institution. There is also the option to pay for CPC (Cost Per Click) or CPM (Cost Per 1,000 Impressions), so you can really tailor your ad to ensure that it’s only going to cost you based on your preferences, which also makes for a more engaged audience.
It also means that you can tailor your campaigns to a specific budget, meaning that you’re not incurring cost unnecessarily. For example, the launch of a new product may require a larger budget when compared with a special offer or a free trial. This allows you to create a marketing campaign with more clarity, without the fear of overspending.
5. A/B Testing Capabilities
Depending on whose attention you’re looking to grab, a marketing campaign can sometimes be a case of trial-and-error. While there is very little you can do about this initially, online entities can be confident that they’re getting the feedback they need, thanks to A/B testing, or ‘split ads.’
This option effectively allows you to create two different versions of an ad. The differences could be anything from a video vs image ad to two different ads using different phrasing. Using this feature in conjunction with insights means that you can soon get your marketing campaign back on the right path should it stray.
6. Advanced Targeting
There are 1.79 billion Facebook users, most of whom are happy to share their interests and hobbies. What this means for those advertising on Facebook is that they get a demographic it can work with, regardless of how niche the product is. Whether you’re looking to promote a brand or bring in readers to a niche blog, you can be confident that in most instances, you will have a tailored demographic keen to interact with you and what you have to offer.
7. More Flexible Than Adwords
There’s no denying the benefits that Google Adwords has to offer, but there can be limitations depending on what you’re looking to promote. Google is more geared towards those looking for conversions and page views, thus the use of keywords when posting ads. Although keywords & general interests are still a part of Facebook’s setup, it targets users in a completely different way. As such, you can target people you know are already interested in your product or page, as opposed to casting a net on Google. This aspect of advertising on Facebook allows for a more creative and original way of presenting ads to prospective customers who are more likely to engage.
As you can see, there is a lot to benefit from placing Facebook ads, but like any platform, you need to ensure that your adverts are set out in a way that presents a clear call-to-action. Facebook will also work behind the scenes in finding people that are most likely to interact with you based on their user data. There can be additional perks in relation to this, the main one being that your ad won’t be placed in front of people who are likely to overlook it. Although Facebook can work wonders in promoting your message, it will simply fall on deaf ears if the ad itself is unappealing.
This post is part of our contributor series. It is written and published independently of TNW.