SEO or search engine optimization is a very important concept. It has potential to bring one’s business to a respectable store. Before we go into further details, let’s learn a bit about search engine optimization. SEO is a set of rules that bloggers or website developer can follow to better the rankings of their web pages during search results.
Most people do not understand the value and importance of SEO optimized web pages. SEO optimized websites gain popularity at a much faster rate than any kind of TV advertisement or print media. SEO Services in India may not have been the best in the past years, but they have made steady progress in these recent years. Here are a few ways in which search engine optimization helps to boost the popularity of a web page:
- Business Visibility
While searching for a product online, people don’t just search and opt for the first website that pops up. Rather they alter the keywords and keep on searching until they get a favorable website. Now imagine, a single page that keeps showing up no matter what type of keyword the user is using. Automatically the user will think that this particular website has the appropriate information since it matches all their queries.
Hence, simply reappearing in the search results is directly related to the growth of the business. This particular feat will not be possible if it wasn’t search engine optimized. Since its optimization, the website’s description contains more keywords and the odds of it matching the ones entered by the searchers increases dramatically.
- Adds Credibility
Mentally searchers make a note of the pages they search along with the terms they use. Automatically the next time they search it may end up the website they have been visiting for some time. This a mental vote and helps to boost the business of a company by giving them credit over others.
So it does matter if you’re not on top. What developers try to do is to achieve a position closer to the top. Searchers are unlikely to click on a link on the 5th page. Rather they would scan the first page and work their way down the list. The first link scores priority, but the preceding ones aren’t any less important.
- Business Traffic
: Business traffic is a passive way to earn popularity. Though the traffic will not get you any money, a larger amount of traffic increases the probability of customers that will ultimately subscribe to the facilities of your page. A simple example, any shopkeeper would like to set up their shops in a busy area where there will be a lot of people, rather than in the middle of nowhere.
Now in a place where there will be more people, there is a guarantee that everyone will visit the shop, or buy something from there, but an increased amount of traffic ensure that the shop is noticed by people and after some time, people might visit the shop and become its regular customer. Now if the shop had been set up in the middle of nowhere, then no one would have noticed.
No traffic, no popularity. Hence, no customers. Keywords are important for increased traffic which in turns fuels the business.
It is not easy to make a document search engine optimized. For starters, one has to research a lot regarding the keywords that are often used by internet users. A lot of effort has to be invested to achieve the desired result. The outcome, however, is worth the extra hours spent in front of the computer screen.
This post is part of our contributor series. It is written and published independently of TNW.
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