Growing an eCommerce business can be quite convenient but is still no easy feat due to all the things you have to do and pay attention to. To grow and expand, you need to attract more customers and gain more reach while still being able to cater to your current customer base without faltering. This problem has been there since eCommerce became a thing, and there are tried and tested ways for growing your business that you can try out for yourself.
Create Content to Build Stickiness
Making an eCommerce site “sticky” means making it a go-to place for buyers. A great way for making that happen for your site is to create helpful and relevant content that people can gravitate to so it becomes their hub for what they need. It must also have good SEO so you can get more visitors from search engines.
Eliminate Abandoned Carts
It’s a known fact that a great number of people who go through eCommerce sites are bound to abandon their shopping carts for whatever reason, leaving money on the table. That’s why regularly clearing up abandoned carts is necessary. Have a system that automatically does just that, as well as remind customers of their carts still being there. Chances are some of them may come back and finish their purchases if they’re reminded.
Find the Right Software for Your Business
Choosing the right platform that takes care of your business’ needs is an imperative. Usability, stability, security, scalability, and other factors are factors worth considering. There have been cases of businesses hitting roadblocks due to their software not scalable in the right way for their businesses. Identify your challenges beforehand, both short-term and long-term, to prevent future headaches and get the right tool for your business.
Unique Product Content
Building off your content strategy to build stickiness, it would be great if each product has unique content that describes what it is and what it can do to both boost your SEO and help customers with their online shopping decisions. Don’t just add technical specifications, but also add copy about how good the product is and why it can help the buyer.
While social media has become almost ubiquitous with online marketing, email marketing is still going strong when it comes to generating sales. Email marketing takes the conversation to the customer’s inbox, which is as intimate as you can get online. While social media platforms do have their place, email marketing is still hard to beat in converting an audience into customers.
Your Customers as Your Brand Ambassadors
Nothing makes a business look good like testimonials and review from satisfied customers. By letting your customers have a say about the products you sell, you can help them help other customers with their buying decisions through their testimonials and review scores.
If you’re looking for more help with moving product, putting up an affiliate program is appropriate. While you may have to give a part of your profit to your affiliates, the potential increase in sales can make it worth the trouble. Treat it like any other marketing expense, and it’s all good if your affiliates do indeed help.
Micro-target an Online Audience
Having a very specific audience is a good idea as it makes you more certain of who your customers are and what they really want. Carving out a niche means micro-targeting your audience so you can be more certain that they’re really interested in your products and services, thus being able to convert more of them into becoming actual customers.
Integrate Across Channels
Put up offerings across multiple channels to get as much reach as possible while making sure your audience through those channels consistently experience your brand across the board. However, be certain that differences between these channels are sufficiently addressed since you wouldn’t want to have one or two of them be somewhat problematic while the others are doing just fine since that can slow things down, which can get expensive if kept uncheck.
Find Out Where Your Customers Are
This goes without saying, but finding where your customers are is a crucial step for any business. This goes along with finding your target audience, especially when your business ships physical goods within a certain area. By knowing where they mostly are, you can then focus on marketing to that area through various ways like with targeted ads in social media and email marketing to people who reside there.
Tap into Logistics
Logistics is both an indicator and contributor of growth in a business, and being able to have a good understanding of it is crucial to being able to reach as close to full potential as possible. Of course, most small businesses wouldn’t be able to tap into that full potential by moving product on their own, so third-party logistics providers become important.
Have one that you can rely on and you’ll be able to move product quickly with same-day deliveries and reverse logistics with returns and exchanges to keep customers happy and attract more who want convenience along with purchasing your products.
Tailor the Browsing Experience to Target Segments
It’s not enough that you have a website that shows off your goods; it must show off your brand as well throughout its web design. The colors, typography, and overall layout must be appropriate for both your brand and the type of products you sell.
Also make sure that navigation is UX centered design, well-organized and all in working order with no broken links. Few things deter visitors more than getting lost in a website.
Automate Birthday, Anniversary, and Seasonal Discounts
Getting personal with your customers is something worth doing as it can lead to more customer loyalty and value. A great way to do this is to personalize their online shopping experience by automating discounts during their birthdays and anniversaries. You can also automate email greetings during these times, wishing them a happy birthday or anniversary while offering them special deals as well.
You can also offer discounts at certain parts of the year like during holidays, which can boost traffic and sales for your site in those times. Once customers know you offer such discounts, they’re likely to watch out for them.
You can turn the likes and follows you get on social media into actual leads by putting up social contests such as giveaways and raffles to entice your audience into engaging with you. It’s perhaps one of the quickest and most popular ways for gaining leads and collecting email addresses for mailing lists right now, which is why pretty much everyone is doing it. There’s no risk, it’s relatively affordable, and it’s a fairly scalable tactic.
Go From Mobile Ready to m-Commerce Optimized
Being mobile ready is pretty much a necessity these days on the Internet since a website that is not mobile ready is not only outdated, but mostly ignored. However, for eCommerce websites, there’s the next step which is being mCommerce optimized. If you know how to create a website optimized for mCommerce, you can have customers easily shop for your goods and make payments right on their phones without any fuss, which can then lead to more sales and even more customers.
The aforementioned methods are best done not as quick fix solutions, but as part of your long-term business strategy. They work best when done consistently and in unison as much as possible. It’s all about bringing more value to customers so they gravitate towards your site and find your business to be their first stop for whatever they need.
If you have ideas or suggestions for other methods that can help grow an eCommerce business, please feel free to tell us about it on the comment section below. Thank you for dropping by.
This post is part of our contributor series. It is written and published independently of TNW.