When SMS and text messaging apps first came into the scene, it was looked down on by a lot of people; some out rightly mocked it. They wondered why would anyone in their right senses send someone a message when they can simply call them.
But today, it seems like the exact opposite. People are less involved in an actual real live conversation, rather they preferred chat style and typed words conversations. Conversations can be marked a word for word and recorded on the chats history. Everything is clear and remembered, it all looks simple.
Back then, text messaging used to allow one device to communicate with another at a time. But that too changed quickly as adoption rates increased. Mobile app developers were able to see the need for open conversations among users, and the results were a discussion between two friends and within a community as well.
This notion was quickly accepted, and people are now free to discuss with other people from different parts of the world. Mobile app development companies in India studied this method, and they too were testing it as an alternative to communicating within their organizations.
As soon as the technology was secure and stable enough, it became very popular among developers. It has gotten to the point where it is seen as an important mission tool for the majority of businesses out there. Messaging apps shrinks the division offices, departments, business environment, and employees from all over the globe can communicate with each other on the go.
It is about increasing productivity, instantly sharing important data, and providing new ways to train people. It is already predicted that in a few years messaging apps will take a plunge to support apps and customer service, but for now, messaging apps takes the lead.
In the digital environment, security remains a hot topic. Privacy, passwords, permissions and encryption are top choices on users needs these days, especially for businesses who have so much more to lose/gain; like the trust of their customers, their reputation in the marketplace, and the investments of their shareholders.
Messaging apps are not left out in this scrutiny, what with the complexity of such apps to increase and allow users to do more than just send messages. This day, messaging apps allow users to log on to social media, view secured sites, engage in e-commerce and send money to their contacts.
However, not all messaging apps are created with the same features. Some have security features that are described as nonexistent or abysmal, while others have extraordinary security features that can even give some of the world’s best law enforcement agencies a run for their money. The beauty of this is that some have end-to-end encryption which protects messages being sent on both ends of the conversation to the recipient and the sender as well.
Also, there are options to delete an entire conversation and not just a message. This brought an outcry from users who demand better security, which lead to quite a number of messaging companies stepping up their game to meet the challenges and consequently, some amazing security features were added to their apps.
Social Media as Part of Messaging App
One of the biggest social media platforms is Facebook, and it is the largest archive of photos in the world with its messaging app (Facebook Messenger), used by millions if not billions of people. Therefore, it’s safe to say that Facebook introduced the best security standards and technology – and this includes; integrating a significant number of the security features from WhatsApp which it also owned. End-to-end encryption for voice and text messaging text can be found through a known feature called Secret Conversation.
In addition, Facebook allows users set a timer which will be deleted at the end of the Secret Conversation. Some individuals are not too keen on opening a Facebook account; such individuals have the option of using Viber and WhatsApp which are both safe and viable with WhatsApp taking out competitions on a universal level.
The growing popularity of messaging apps may be tempting for a potential mobile app developer to get in the game and build their own version of a trendy messaging service. But there is a lot at stake which they may not be aware, and as previously stated, most messaging apps are not created equally. To build a messaging app which people can relate to requires more than just a slick interface, emojis, stickers or a peculiar name. Rather it requires a host of characters or features that will give the user stability, functionality, connectivity, and security. Before worrying about looks, Top Indian app developers will need to get right the organs, bones, and muscles of their apps.
Security is one of the top priorities and primary concern for developers. Starting with security means that the mobile app developer takes the need of users seriously. User conversation and data histories, as well as multimedia, should be kept confidential from the prying eyes of cyber attackers and snoops. You will be surprised at how much personal information is stored in online conversations, which is why it is crucial to safeguard them.
With security taken care of, more focus should be shifted to the features of the messaging app. Group conversations are one vital organ on the messaging apps; users should be able to not only message each other but share documents, media files, media and much more. Video calling and audio calling should also be included.
Although messaging is the most used means of communicating, a real live conversation is sometimes needed. Reduce users urge to go for another app by providing the option to do so naturally within the messaging app. Features like location sharing and online presence should also be included to allow contacts know where and when the user is online.
For as old as time, the actual method of communication in businesses is through the email and to a certain degree, still true today. Nonetheless, more organizations are beginning to switch to a more active and solid messaging system. The changing of the guards is not as fast when it comes to the organization space due to their requirement for tough record keeping and security measures.
Although apps like Viber, WhatsApp, and Facebook Messenger are among top choice for personal users, businesses are still not keen on using them. But solutions have already been provided, as organizations and their employees can now use chat boxes and interface to connect with their management team, co-workers, and other departments. Users are of the opinion that it increases productivity as everything is logged in a running history, taking away the need to go through loads of email storage. Which goes to prove once more that messaging is king.
This post is part of our contributor series. It is written and published independently of TNW.