Most of us might have heard the term inbound marketing, but many of us are not fully aware of its significance and the potential it holds and that is yet to be discovered and concluded. Every year the websites owners are becoming aware of methods that can increase their traffic but have you ever given this a thought that the people you are trying to convert into visitors are wiser than the website owners. How? Well, any person would hate email blast and consider it outrageous. This is because email blast hampers their work and it is due to this reason they find the page less impressive and less effective.
Inbound Marketing is Like A Magnet
Its like a magnet where you attract the customers by presenting them with what they want to be presented with. For example, you are visiting an online jewelry store, going through latest designer jewelry. It is when you are providing them something crisp, customer-oriented and that is where you get the visitor turning to you, showing his interest in the product and thereafter, turning into a potential customer and later making them forever your customer.
As people lack time to visit the promotional emails, it is better to follow a strategy to make them see something they really want to see. Let them come to you and do not interrupt their daily activities by muddling them time to time. You later might end up in SPAM or blocked to send any more emails. You might not know, but the outbound marketing is rather expensive than this inbound strategy.
Your targeted traffic is a bit skeptical about the outbound strategy and the reason is that you are imposing your service or product on them, which you cannot really do.
Delight Your Audience
Websites owners who are opting marketing methods would leave no stone unturned to get unlimited traffic with everyday visitors turning into the customers. When you opt for this inbound marketing strategy you get the people know you, more through the information you present (so you should present nothing you cannot fulfill) about the product or service they are interested in. So, the kept is to present the most useful information and realize your customer expectations and demands.
So how are you going to present what is essential? Through informative, engaging and downright website-oriented blogs, photos and infographics, interactive tools, presentations, eBooks, videos, and podcasts. When it comes to publishing your content, then focus and list down the places where you can do so, where you can get the right people for reading the right information at the right time.
Only present the information when they want it, not when they are not actually thinking about it or when they simply don’t need it. Trying to attract them in such situations when they are not least interested will only drive them away.
This strategy is multi-channel as it tends to reach people in their comfort zone where they would feel happy and necessary to interact with you. Using the keyword search, social media, email marketing automation, calls to action, and website and landing pages you enable them to enter your comfort zone where you are delivering them the information which they want to gather. This way you are generating 54 percent more leads than the outbound strategy would do.
Become Better & Attract Better
One quick fact for our readers – Everyday there are approximately 5.9 billion Google searches. So, you can get loads of visitors searching you only if you attract them in the right way using the right methodology. For that basic SEO would do the needful. A question might be really bothering you – why can’t I go for pay-per-clicks ads or PPC ads? Simple, because that’s just another way to learn what customers want to look at, but believe it or not, PPC ads are a way of gathering attention by renting visitors to your sites. Now another fact to feed your eagerness – here it goes – 90 percent of these clicks on the links are not paid and that implies PPC is not that effective. It is simple and crystal clear that it would not be wise to pay for just 10 percent when rest of the 90 percent can be accomplished without renting it.
Pick the fruits of marketing strategies you employ, invest and trust in the organic search and the fruits will be everlasting. One other clever trick – never go for keywords that are competitive enough to get them into the ranking. Relying on the data given we can say that if a bunch of keywords are in the competition that apparently can never be won, better do not touch them.
2017 has brought the website owners a pool of opportunities and they can embrace them with all their will and enthusiasm. Following a few marketing strategies in a clever way can guide and benefit in terms of visitors turning into customers & retention.
This post is part of our contributor series. It is written and published independently of TNW.